On March 28th, the highly anticipated Xiaomi SU7 was officially launched, with a total of three configurations, namely the Xiaomi SU7 Standard Edition, priced at 215900 yuan; Xiaomi SU7 Pro version, priced at 245900 yuan; The Xiaomi SU7 Max version is priced at 299900 yuan. In addition, the Xiaomi SU7 also offers 5000 founding version models, with a choice of standard and Max versions, and the price remains unchanged.

【The Best Looking Car under 500000 Yuan】

At this press conference, a total of 9 colors from the four major color schemes of Xiaomi SU7 were showcased, including the sports car color scheme of Gulf Blue and Lava Orange; Fashionable color schemes such as elegant gray, meteor blue, and glow purple; Olive green and Cambrian gray in luxurious color schemes; Classic colors of pearl white and diamond black. Paired with 4 interior designs and 4 sets of wheel mounted tires. Multiple pairing options can be generated.

The Xiaomi SU7 adopts a panoramic and transparent view, with a total glass area of 5.35 square meters. The sunroof glass is double-layer silver plated, the front windshield is three-layer silver plated, and the side windows are optically coated, which can effectively isolate ultraviolet and infrared rays. "The sun protection effect is unparalleled."

【The Best Driving Car under 500000 Yuan】

In addition to its eye-catching exterior design, as a pure electric performance coupe, the core performance of the Xiaomi SU7 is also commendable. It is reported that the Xiaomi SU7 can achieve a 0-100 km/h acceleration of 2.78 seconds and a top speed of 265 km/h. In terms of endurance, the Xiaomi SU7 has a long range across its entire lineup, with a standard starting range of 700 kilometers under CLTC conditions. The Xiaomi SU7 Max version also achieves 0-100 km/h acceleration in 2 seconds and a range of 800 km/h+.

【The Most Intelligent Car under 500000 Yuan】

The Xiaomi SU7 intelligent cockpit adopts a 16.1-inch 3K resolution "central control ecological screen" from Huaxing Optoelectronics, a 7.1-inch "flipping instrument screen" from BOE, a 56-inch 10 degree x 3.6 degree ultra wide viewing angle "HUD" from Zejing Electronics, and a five screen linkage design of two "rear expansion screens" compatible with Xiaomi Pad and Apple iPad tablets.

The positioning of "best looking", "best driving", and "most intelligent" has enabled the Xiaomi SU7 to explode with just one engine, setting a good record of breaking 10000 orders in just 4 minutes after driving. Xiaomi Group founder, chairman, and CEO Lei Jun also stated that the car manufacturing business will be the last battle in life, gambling on all past honors and dignity. He said, "I am well aware of what making this decision means to me, and I am willing to put on all the achievements and reputation I have accumulated in my life to fight for Xiaomi Motors."

However, despite Lei Jun's high praise and expectations for the Xiaomi SU7, it faces significant market challenges. On the one hand, it is the spatial pressure brought about by the overall market trend. The latest data released by the China Association of Automobile Manufacturers shows that in February this year, the production, wholesale, export, and retail volume of pure electric vehicle models in the domestic new energy vehicle market all experienced a double-digit percentage decline year-on-year. Looking back at the past year, the market share of pure electric vehicle models in the domestic new energy vehicle market has decreased from 70.7% (March 2023) to 56.5% (February 2024).

On the other hand, some argue that the overall slowdown in market growth coupled with narrow segmentation tracks may firmly lock in the upper limit of the development of Xiaomi SU7. The car market, which gathers strong players such as Tesla Model 3, BYD Han EV, Geely K7, and Xiaopeng P7, is a "red ocean" with high market concentration, which adds difficulty to Xiaomi SU7's breakthrough.
[Range · Breakthrough]
As Lei Jun said, "Neglecting configuration and pricing is like playing tricks, and range is the most expensive configuration." For the pure electric vehicle race, range ability is the most core competitiveness. Therefore, lightweight design may become the key to breaking through, and the lightweighting of automotive glass is an important part of it.
Taking the Xiaomi SU7 as an example, the amount of glass used in a single car is about 6 square meters. Based on this, for every 1mm reduction in glass thickness, the entire vehicle can lose about 15kg in weight and increase its range by about 3.75km. Traditional calcium silicate glass cannot guarantee its safety performance on the basis of ultra-thin thickness, which requires glass materials with higher accuracy and stronger performance.

[CHIYAN-GLASS - Lightweight Solution for Automotive Glass]
As a high-strength protective material commonly used for mobile phone cover glass, the Chiyan H series products have the advantages of lightweight, high strength, high transparency, impact resistance, high pressure resistance, high temperature resistance, corrosion resistance, etc. They can also be used as glass materials for car central control screens, instrument displays, car windows, canopies, etc., effectively helping to lighten cars.
At present, Chiyan has established cooperation with multiple well-known automobile manufacturers and its products have gained high recognition. The Chiyan Research Institute will continue to lead by technological innovation, manufacture thinner, harder, and more resilient products, explore glass technology, and promote the world towards innovation.